Dec
5
“Colours in the built environment can signal unifications, harmonies or diversities, and can symbolically identify a brand, an identity or value. Rem Koolhaas (2001) considers colour to be a formal medium in architecture, exploring many definitional possibilities of colour as an architecture element that lie between crude application as a decorative treatment and a simple property of material”
Tourism and the branded city: film and identity on the Pacific Rim
